MKT

 

Chapter 5 of the textbook mentions the self-presentation theory. In your own words, how would you define that theory? Then, based on the various types of online communities outlined in the textbook, from the list below, what online community would you identify yourself with and why?

  • Communities of practice
  • Communities of interest
  • Communities of transaction
  • Communities of relationship
  • Communities of fantasy
  • Brand communities
  • Social Networks