Operational Step

Responsible Person

Timeline

Review the organization’s customer database to determine potential customer groups

Leo (Market Research Manager)

9/30 (1 week)

Identify the top 3 groups to target based on volume, brand loyalty, and location

Betty (Director of Marketing)

10/7 (2 weeks)

Survey customers regarding food preferences and potential menu items

Tom (Customer Service Representative)

10/21 (4 weeks)

Share customer feedback with inventory and operational teams

Betty/Tom

10/28 (5 weeks)

Operational Step

Responsible Person

Timeline

Review sales data to determine peak sales opportunities by location

Jim (Director of Sales)

9/30 (1 week)

Identify the top 5 locations in which to conduct the desert taco pilot

Jim

10/7 (2 weeks)

Create marketing collateral and social media communications to promote the desert taco pilot

Oliver (Media Relations Manager)

10/21 (4 weeks)

Provide expected volume and product information for the inventory team

Jim

10/7 (2 weeks)

Operational Step

Responsible Person

Timeline

Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot.

Louise (Controller)

10/14 (3 weeks)

Source supply companies and obtain product pricing quotes and delivery timelines.

Louise

10/21 (4 weeks)

Determine shipment and storage needs to support the pilot.

Louise and Ben (Operations Manager)

10/21 (4 weeks)

Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations.

Louise

10/28 (5 weeks)