What is the purpose of Southernizing and/or de-Westernization comparative media research?

What is the purpose of Southernizing and/or de-Westernization comparative media research?

Strategy rationale, HURDLE REQUIREMENT, 800 – 1000 words

Task summary

To develop understanding of frameworks for comparative media analysis and be able to explain their similarities and differences.
To scaffold the formative learning and assessment process by first focusing on media theory /critical thinking BEFORE Part 2 = applying media theory in a case study of media practice.
To show evidence of reading and engaging with critical media frameworks by writing 800-1000 word answer to the question: What is the purpose of Southernizing and/or de-Westernization comparative media research?
Must include discussion of research strategies to achieve this goal.

1.Title,
2.Introduction outlines your answer to the question, What is the purpose of Southernizing and/or de-Westernization comparative media research?
3.Body develops answer to the question by explaining, analysing and evaluating the purpose of critical frameworks.
4.Answer shows evidence of reading by referring to concepts, claims and examples from relevant readings.
5.Relevant readings = a minimum of four out of this list of six readings: Chasi & Rodny-Gumede, 2016; Dados & Connell, 2012; Esser & Hanitzsch, 2012; Hallin & Mancini , 2004; Mancini, 2019; Waisbord, 2015.
6.No additional readings for this assignment.
7.Answer shows engagement with critical media frameworks by discussing similarities and differences between dominant/critical frameworks and/or between theory of  Southernizing and de-Westernizing.
8.Conclusion includes brief discussion of research strategies to achieve the goal of Southernizing  and/or de-Westernization (about 100 words).
9.Reference list, using APA6th style.
10.Assignment presents genuine and authentic answer, analysis and writing