Week 7 Engagement Ikea In Saudi Arabia Part 1 (112)

This case revolves around many topics, among them, the interpretation of modesty in different cultures.

Most societies have some conception of how both men and women should present themselves in public. The YouTube links below are just a few that you might skim to gain some perspectives.

Question: Why is IKEA finding it so hard to accept that Saudi culture would wish for foreign companies doing business within the country respect its norms that other firms adhere to or indeed as IKEA practices when it operates in other sovereign jurisdictions (e.g. IKEA in Quebec, Canada prints literature in French-Canadian) which is the official language of Canada?

video: https://www.youtube.com/watch?v=2iy_iymbSBE