Integrated Experiential Learning: Viacom Project

Requirement: Provide visuals of your exploratory analysis 250 words (Include screen shoot of relate graphs, use custom_audience_ads(dataset) and lookalike_data(dataset) to complete research questions as followed in Tableau.

    What are the attributes of custom audience that result in large reach for minimum cost (large impressions, and low cpm)?
    What are the attributes of custom audience that result in high engagement (large clicks and low cpc)?
    What are the attributes of custom audience that result in high efficiency for determined by click through rate (ctr)?