Definition of Turbulence

Levels of Environmental Turbulence* – stable and/or turbulent environments are determined by a five point scale (not provided here) and defined by two elements, as follows::

Unpredictability: Visibility of future, and Speed of change.
Changeability: Novelty of Events (familiarity), and Complexity, which contains:
Scope (ranging from local to global), and
Decision Making and/or Judgements that are affected by interaction of the Entities containing societal institutions, namely: economy, education, environment (ecology), health, marriage & the family, law & order, information & media, politics, religion, technology, and maybe other.
*Levels of Environmental Turbulence: A combined measure of the degree of:

Unpredictability: produces uncertainty, and
Changeability: produces discontinuity.
Results of the measure are two types of turbulences:

Negative: turbulence which poses threats to the firm.
Positive: turbulence which presents opportunities to the firm.
Source and Chronological Development:
Ansoff, H. Igor  – 1979, p. 47-71 and 1984, p. 10- 13; Salameh, Tamer Tamer -1987, p. 11-14; Ansoff, H. Igor & McDonnell, Edward  – 1990, p. 31-32; Ansoff, H. Igor et al -1993, p. 191. (Forthcoming) Copyright (C) 2021 Tamer Tamer Salameh. All rights Reserved.

Video link: https://youtu.be/GTA4F8AA1Ik


In your post please write a 350-500 words to discuss the concept of turbulence and its impact on performance. Support your contribution with an article that you have reviewed and include a copy of the article to share with the class.