Uber and its competitive entry into the Chinese market (PFA). We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market. Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, develop an essay responding to the following questions.

1. Why did Uber want to expand into China and what was so appealing about the Chinese market?

2. What advantages did Didi have to help it win its competitive battle with Uber?

3. What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?

4.

ubric to see how you will be graded for this assignment.(PFA)