Target Market

Please thoroughly addresses the following components of a marketing plan for the Carolina League.

  • Target Market in the Charles Town, WV area.  
    • Who  are the residents, businesses, or groups in the Charles Town, WV area  that would be most interested in minor league baseball? 
    • In  most cases, target markets can be further broken down into smaller  market segments? How does this apply to the Charles Town target market.  Please explain.
  • Explanation of the 5Ps. 
    • In  most marketing circles, these are typically referred to as the 4Ps.  However, positioning, or where the product is positioned in the market,  is also a crucial part of the marketing process. Therefore, please  provide answers to the following questions. 
      • Product – What is the product or products you are selling?
      • Price – At what price point will the product or products be priced?
      • Place – Where will the product or be products be distributed?
      • Promotion – How will you make consumers aware of the product or products?
      • Positioning – Where will the position of the product or products be in relation to other competing products or services? 

Please create a PowerPoint presentation covering the areas listed above for presentation to the City Council of Charles Town, WV.  Remember, the PowerPoint must be in bullet format and must include a notes section(WELL DETAILED). 

MINIMUM 11 SLIDES NOT INCLUDING TITLE AND REFRENCE PAGE(NOTE SWECTION MUST BE WELL DETAILED). NO PLAGIAIRISM, AT LEAST 4 APA SCHOLARLY REFERENCES. DUE 3/30/22 AT 11AM EASTERN TIME.