SWOT_Analysis_Worksheet.docx

SWOT Analysis Worksheet

MHA/506 v3

Page 2 of 2

SWOT Analysis Worksheet

1. Conduct a preliminary review of the current situation presented in the Case Study. 

2. Write an objective for your SWOT analysis. 

3. Use the framework below to conduct your SWOT analysis. 

4. List the organization’s strengths, weaknesses, potential opportunities and potential threats 

5. Select the items that should be prioritized. 

Helpful

Harmful

Internal

Strengths

· What does the organization do well?

· What unique resources can the organization draw on?

· What do other organizations see as strengths?

Weaknesses

· What could the organization improve?

· Where does the organization have fewer resources than others?

· What are other organizations likely to see as weaknesses?

External

Opportunities

· What opportunities are available to the organization?

· What trends could the organization take advantage of?

· How can the organization turn strengths into opportunities?

Threats

· What threats could harm the organization?

· What is the competition doing?

· What threats to the organization expose weaknesses?