4/6/22, 11:51 AM StratSimManagement @ Interpretive Simulations

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Decisions / Decision Summary

Interior Styling Safety Quality TotalMaximum 10 12 10 12Firm Maximum 5 5 5 6Cost to Increase by 1 (mill.) $189 $229 $263 $301 $982Est. cost savings of increase(mill.) $12 $4 $25 $7 $47

Increase Attribute: No No No NoCurr. Expenditure (mill.) $0 $0 $0 $0 $0

Technology

Dev. Center Project Class Size HP Interior Styling Safety Quality

BaseCost*

CurrentExpense

(mill.)Maximum: 5 5 5 6

1 no project

2 no project

Construct a new center for $643 Million

 Total Expense: $0

* Base cost only; use the Pro-Forma for a projection of the unit cost when you launch the upgrade.

Product Development / Projects

No concepts were created in this year

Product Development / Concepts

Corporate Advertising Millions   North $25   South $25   East $25   West $25Social Media $6Direct Marketing $2Total $108

Ad Themes

Segment Targets

Marketing / Corporate

   Interior    Styling

✓ Safety    Quality

   Performance

✓ Value Seekers (1) ✓ Families (2)

   Singles (3)    High Income (4)

   Enterprisers (5)

Showroom

StratSimManagement Past Start 1 Year 2 4

Stock Price: $50.60Introduction Company Market Competition Tools Decisions

Firm A

4/6/22, 11:51 AM StratSimManagement @ Interpretive Simulations

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Vehicle Class MSRPDealer

DiscountAdvertising

(millions)Advertising

ThemePromotion

(millions)

SalesForecast

(000's)

Remove From

MarketAlec E $15,351 9.0% $40 Styling $20 612 NoAlfa F $24,084 11.0% $80 Interior $40 344 NoAwesome U $21,149 14.0% $60 Quality $30 315 NoTotals       $180   $90 1,272

Marketing / Products

Total North South East WestFull Coverage 800 200 250 150 200Established 515 150 120 125 120Sched. Change 0 0 0 0 0Coverage 64.4% 75.0% 48.0% 83.3% 60.0%

Dealer Inc./Dec. (0% limit: ±0) 0 0 0 0 0Coverage with Current Decisions 64.4% 75.0% 48.0% 83.3% 60.0%

Training and Support (mill.) $30 $9 $7 $7 $7  Per Dealer $58,252

Note: The estimated cost of opening or closing a dealership is $2 million. Average overhead per dealer is estimated at $300 thousand.

Distribution

Prev.Sales

(000's)

CurrentInventory

(000's)

ScheduledProduction

(000's) Flex

RetoolingCostsMill. $

Alec 612 0 611 Yes $95Alfa 344 63 400 Yes $0Awesome 315 66 335 Yes $0Total 1,272 129 1,346   $95 Capacity (000's) 1,200Scheduled Production 1,346Over Capacity Charge (mill.) $335 Est. Plant Cost for Add'l 100k Mill. $ $724Capacity Change (000's) 0

Manufacturing

Est. Plant Cost Mill. $ n/aEst. Plant Sale Price Mill. $ n/a  Book Value Mill. $ n/a  Loss on Sale of Plant Mill. $ n/a

Current Cash Balance $9,138MPurchase 1 Year CD @ 3.0% $0M

Finance / Cash

Current Stock Price $50.60Current Shares Outstanding 365MCurrent Market Value $18,469MIssue Stock (Negative value is repurchasing.) $0MDividends Paid $100M

Finance / Stock

Short-Term Debt

Finance / Debt

Showroom

StratSimManagement Past Start 1 Year 2 4

Stock Price: $50.60Introduction Company Market Competition Tools Decisions

Firm A

4/6/22, 11:51 AM StratSimManagement @ Interpretive Simulations

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  Loan Balance @ 7.5% $10,539M  Loan Repayment $0M Long-Term Debt  Current Bond Rating B  Issue Bonds @ 5.5% $0M Total Debt $10,539M

There is no special decision this period.

Special Decisions

Showroom

StratSimManagement Past Start 1 Year 2 4

Stock Price: $50.60Introduction Company Market Competition Tools Decisions

Firm A