Youll use the brief provided below to create a Strategic Message Planner to include ten subheadings:
Advertising Goal
Client: Key Facts
Product: Key Features
Target Audience: Demographics and Psychographics
Product Benefits
Direct Competitors and Brand Images
Indirect Competitors and Brand Images
Product Brand Image
Strategic Message: The Promise
Supporting Evidence: The Proof
Background
Filematic, a new product by Neiman Digital Solutions

Company Information
Neiman Digital Solutions, located at 54 Westin St., Austin, Texas 47589
Neiman Digital Solutions was created in 2011 by two brothers, George and Michael Neiman. The company began as a digital storage company, helping businesses convert paper files into electronic copies. The company primarily offered services to medical offices, accounting firms, and tax preparation offices. This is its first consumer product.
Contact person: Senior Marketing Executive
Youll identify the executive by name.
Product information
Filematic is a compact digital scanner that scans any paper copy into a digital file, saved on a persons computer or tablet. The files are saved in a password-protected folder.
14 inches by 5 inches, making it lightweight and easy to store
Retail price $39.99
Allows users to save all receipts, bills, letters, and paper copies of files into digital files on a computer or tablet.
Made in the US from recycled plastic.
Connects to computer or tablet by USB or wireless network.
Includes software for digitally storing and accessing files on PC; software allows users to password protect the storage folder on a computer.
Can be used by consumers or businesses to scan paper copies and convert them to digital files with the push of a button.
Will be sold on the Neiman website; the goal is to sell in major stores.