Assignment Content

1. Read Case 6: Fixer Upper: Expanding the Magnolia Brand in your Connect textbook.

   Evaluate Magnolia Brands sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:

   • How will the components of the external environment impact Magnolia Brands ability to realize their vision?
   • Who are Magnolia Brands major competitors?
   • What other factors are affecting the growth of Magnolia Brands?
   • What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
   • What are some of Magnolia Brands strengths and weaknesses?
   • How does the new show represent an opportunity in the home remodeling industry?
   • What challenges or threats might Magnolia Brand face?
   • What measurements can be used to determine if the new show is successful?
   • What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?