Strategic marketing anticipates both short- and long-term goals. Expanding into the global
market requires the exploration of cultural attributes. You will develop a paper demonstrating a
global perspective to solidify and reflect on marketing concepts used in this course.
Course Objective
Enhance the ability to make ethical decisions which apply to a marketing arena.
Directions:
1) Save and print the Module 5 Application-Reflection PDF.
2) Create a paper in a Word or text document for your response. Use 12-point Arial or Times
New Roman font. Follow APA (6th editon) format for the paper, title page, references page,
and in-text citations.
3) Develop an introduction and conclusion for your paper.
4) Follow the directions to submit your final Word or text document.
Step 1. List and Identify
Organize a list of the key ideas presented in this course. Apply that knowledge explicitly. Using
the selected company or organization from Module 1, identify the status of its short- and longterm marketing efforts. List segmentation efforts, CRM strategies, and product/service
positioning.
Step 2. Display the Data
Determine an approach to displaying this data. Use an online visualization tool such as the one
listed on the Learning Objects page.
Step 3. Recommend
Using the data prepared in Step 2 as a rationale, determine a recommendation for or against
global expansion for the company or organization.
Step 4. Prepare
Prepare a report of your findings and recommendation for or against global expansion. Include
what changes would be required to adjust to other cultures, marketing needs, and consumer
relationships. What changes could the company or organization make to its global supply chain
to improve strategic marketing efforts? How can it become more socially responsible and
improve its relationship with marketing intermediaries?
Step 5. Reflect
In a reflection, how does information influence marketing strategies?