In two to three pages that, while keeping the target customer in mind, will define and assess the major competition for the trend or product identified in Module Two. Who are the major competitors already existing and operating in the marketplace? Who might be a potential competitor in the near future? What, if anything, would be done to deter consumers from purchasing from the competition? How could attention, customers, and business be attracted away from the competition? This milestone should be submitted as a Word document with APA citations.