Chapter 8
Structuring Organizations for Today’s Challenges
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Learning Objectives
LO 8-1 Outline the basic principles of organizational management.
LO 8-2 Compare the organizational theories of Fayol and Weber.
LO 8-3 Evaluate the choices managers make in structuring organizations.
LO 8-4 Contrast the various organizational models.
LO 8-5 Identify the benefits of interfirm cooperation and coordination.
LO 8-6 Explain how organizational culture can help businesses adapt to change.
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Organizing for Success
LO 8-1
Building an Organization from the Bottom Up
Create a division of labor.
Divide tasks through job specialization.
Set up teams or departments (departmentalization).
Allocate resources.
Assign specific tasks.
Establish procedures.
Develop an organization chart.
Adjust to new realities.
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The Changing Organization 1 of 5
LO 8-2
Often change in organizations is due to evolving business environments:
More global competition, declining economy, faster technological change’ and pressure to protect the environment
Customer expectations have also changed
Consumers today want high-quality products with fast, friendly service, and all at low cost.
The Development of Organizational Design
Economies of scale — Companies can reduce their production costs by purchasing raw materials in bulk.
The average cost of goods decreases as production levels rise.
Mass production of goods led to complexities in organizing businesses.
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The Changing Organization 2 of 5
LO 8-2
Fayol’s Principles of Organization
Unity of command
Hierarchy of authority
Division of labor
Subordination of individual interests to the general interest
Authority
Degree of centralization
Clear communication channels
Order
Equity
Esprit de corps
Characteristics of organizations based on the principles
Organizations in which employees have no more than one boss; lines of authority are clear.
Rigid organizations that often don’t respond to customers quickly.
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The Changing Organization 3 of 5
LO 8-2
Max Weber and Organizational Theory
Employees just need to do what they’re told.
In addition to Fayol’s principles, Weber emphasized:
Job descriptions
Written rules, decision guidelines, and detailed records
Consistent procedures, regulations, and policies
Staffing and promotion based on qualifications
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The Changing Organization 4 of 5
LO 8-2
Turning Principles into Organizational Design
When following Fayol and Weber, managers control workers.
Hierarchy
A system in which one person is at the top of an organization and there is a ranked or sequential ordering from the top down.
Chain of command
The line of authority that moves from the top of the hierarchy to the lowest level.
Organization chart
A visual device that shows relationships among people and divides the organization’s work; it shows who reports to whom.
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Figure 8.1 Typical Organization Chart
LO 8-2
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The Changing Organization 5 of 5
LO 8-2
Bureaucratic Organizations
Bureaucracy — An organization with many layers of managers who set rules and regulations and oversee all decisions.
It can take weeks or months to have information passed down to lower-level employees.
Bureaucracies can annoy customers.
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Decisions to Make in Structuring Organizations 1 of 5
LO 8-3
Choosing Centralized or Decentralized Authority
Centralized authority
When decision-making authority is maintained at the top level of management at the company’s headquarters.
Decentralized authority
When decision-making authority is delegated to lower-level managers more familiar with local conditions than headquarters management could be.
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Figure 8.2 Advantages and Disadvantages of Centralized versus Decentralized Authority
LO 8-3
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Decisions to Make in Structuring Organizations 2 of 5
LO 8-3
Choosing the Appropriate Span of Control
Span of control — The optimum number of subordinates a manager supervises or should supervise.
When work is standardized, broad spans of control are possible.
The appropriate span narrows at higher levels of the organization.
The trend today is to reduce middle managers and hire better low-level employees.
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Decisions to Make in Structuring Organizations 3 of 5
LO 8-3
Choosing between Tall and Flat Organizational Structures
Tall organization structure — An organizational structure in which the pyramidal organization chart would be quite tall because of the various levels of management.
Flat organization structure — An organizational structure that has few layers of management and a broad span of control.
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Figure 8.3 A Flat Organizational Structure
LO 8-3
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Figure 8.4 Advantages and Disadvantages of a Narrow versus a Broad Span of Control
LO 8-3
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Decisions to Make in Structuring Organizations 4 of 5
LO 8-3
Weighing the Advantages and Disadvantages of Departmentalization
Departmentalization — The dividing of organizational functions into separate units.
Workers are grouped by skills and expertise to specialize their skills.
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Decisions to Make in Structuring Organizations 5 of 5
LO 8-3
Advantages:
Employees develop skills and progress within a department as they master skills.
The company can achieve economies of scale.
Employees can coordinate work within the function, and top management can easily direct activities.
Disadvantages:
Departments may not communicate well.
Employees may identify with their department’s goals rather than the organization’s.
The company’s response to external changes may be slow.
People may not be trained to take different managerial responsibilities; instead they become specialists.
Department members may engage in groupthink and may need outside input.
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Figure 8.5 Ways to Departmentalize 1 of 5
LO 8-3
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Figure 8.5 Ways to Departmentalize 2 of 5
LO 8-3
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Figure 8.5 Ways to Departmentalize 3 of 5
LO 8-3
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Figure 8.5 Ways to Departmentalize 4 of 5
LO 8-3
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Figure 8.5 Ways to Departmentalize 5 of 5
LO 8-3
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Organizational Models 1 of 5
LO 8-4
Line Organizations
Line organization
Has direct two-way lines of responsibility, authority, and communication running from the top to the bottom, with all people reporting to only one supervisor.
There are no specialists or legal, accounting, human resource, or information technology departments.
Line managers issue orders, enforce discipline, and adjust the organization to changes.
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Organizational Models 2 of 5
LO 8-4
Line-and-Staff Organizations
Line personnel
Employees who are part of the chain of command that is responsible for achieving organizational goals.
Line personnel have authority to make policy decisions.
Staff personnel
Employees who advise and assist line personnel in meeting their goals.
Staff personnel includes marketing research, legal advising, IT, and human resource management.
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Figure 8.6 A Sample Line-and-Staff Organization
LO 8-4
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Organizational Models 3 of 5
LO 8-4
Matrix-Style Organizations
Matrix organization — Specialists from different parts of the organization are brought together to work on specific projects but still remain part of a line-and-staff structure. Emphasis is on product development, creativity, special projects, rapid communication, and interdepartmental teamwork.
Advantages
Managers have flexibility in assigning people to projects.
Interorganizational cooperation and teamwork is encouraged.
Creative solutions to product development problems are produced.
Organizational resources are used efficiently.
Disadvantages
It’s costly and complex.
Employees may be confused where their loyalty belongs.
Good interpersonal skills and cooperative employees are a must.
It may only be a temporary solution to a long-term problem.
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Figure 8.7 A Matrix Organization
LO 8-4
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Organizational Models 4 of 5
LO 8-4
Cross-Functional Self-Managed Teams
Cross-functional self-managed teams — Groups of employees from different departments who work together on a long-term basis.
A way to fix the problem of matrix-style teams is to establish long-lived teams.
Teams are empowered to make decisions without management approval.
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Organizational Models 5 of 5
LO 8-4
Going Beyond Organizational Boundaries
Cross-functional teams work best when the voice of the customer is heard.
Teams that include customers, suppliers, and distributors go beyond organizational boundaries.
Government coordinators may assist in sharing market information across national boundaries.
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Managing the Interactions among Firms 1 of 2
LO 8-5
Networking — Using communications technology and other means to link organizations and allow them to work together on common objectives.
Transparency and Virtual Organizations
Real time — The present moment or actual time in which something takes place.
Most companies are no longer self-sufficient; they’re part of a global business network.
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Managing the Interactions among Firms 2 of 2
LO 8-5
Transparency and Virtual Organizations continued
Transparency occurs when a company is so open to other companies that electronic information is shared as if the companies were one.
Virtual corporation
A temporary networked organization made up of replaceable firms that join and leave as needed.
Benchmarking
Compares an organization’s practices, processes, and products against the world’s best.
If a company can’t do as well as the best, they can try to outsource the function.
Core competencies —Functions that the organization can do as well as or better than any other organization in the world.
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Figure 8.8 A Virtual Corporation
LO 8-5
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Adapting to Change 1 of 4
LO 8-5
Change
Change isn’t easy; employees like to do things the way they always have.
Get rid of old, inefficient facilities and equipment.
Use the Internet to get to know your customers and sell directly to them.
Digital natives — Young people who have grown up using the Internet and social networking.
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Adapting to Change 2 of 4
LO 8-5
Restructuring for Empowerment
Restructuring
Redesigning an organization so that it can more effectively and efficiently serve its customers.
Inverted organization
An organization that has contact people at the top and the CEO at the bottom of the organization chart.
The manager’s job is to assist and support frontline people, not boss them around.
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Figure 8.9 Comparison of an Inverted Organizational Structure and a Traditional Organizational Structure
LO 8-5
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Adapting to Change 3 of 4
LO 8-6
Creating a Change-Oriented Organizational Culture
Organizational or corporate culture
Widely shared values within an organization that provide unity and cooperation to achieve common goals.
Culture is shown in stories, traditions and myths.
Some of the best organizational cultures emphasize service.
Managing the Informal Organization
Formal organization
Details lines of responsibility, authority, and position.
The formal system is often slow and bureaucratic, but it helps guide the lines of authority.
No organization can be effective without formal and informal organization.
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Adapting to Change 4 of 4
LO 8-6
Managing the Informal Organization continued
Informal organization
The system that develops spontaneously as employees meet and form cliques, relationships, and lines of authority outside the formal organization.
The informal organization helps foster camaraderie and teamwork among employees.
The informal system is too unstructured and emotional on its own.
The informal organization may also be powerful in resisting management directives.
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Appendix of Long Image Descriptions
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Appendix 1 Figure 8.1 Typical Organization Chart
The chart has four levels. At the bottom level are the employees who report to the first-line supervisors. The first-line supervisors report to a specific manager such as a production manager, a marketing manager, or a finance manager. These managers, in turn, report to the president, who is the top level of the organization.
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Appendix 2 Figure 8.2 Advantages and Disadvantages of Centralized versus Decentralized Authority
Advantages of centralized authority:
Greater top-management control
More efficiency
Simpler distribution system
Stronger brand/corporate image
Disadvantages of centralized authority:
Less responsiveness to customers
Less empowerment
Interorganizational conflict
Lower morale away from headquarters
Advantages of decentralized authority:
Better adaptation to customer wants
More empowerment of workers
Faster decision making
Higher morale
Disadvantages of decentralized authority:
Less efficiency
Complex distribution system
Less top-management control
Weakened corporate image
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Appendix 3 Figure 8.4 Advantages and Disadvantages of a Narrow versus a Broad Span of Control
Advantages of a broad span of control:
Reduced costs
More responsiveness to customers
Faster decision making
More empowerment
Disadvantages of a broad span of control:
Fewer chances for advancement
Overworked managers
Loss of control
Less management expertise
Advantages of a narrow span of control:
More control by top management
More chances for advancement
Greater specialization
Closer supervision
Disadvantages of a narrow span of control:
Less empowerment
Higher costs
Delayed decision making
Less responsiveness to customers
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Appendix 4 Figure 8.5 Ways to Departmentalize 4 of 5
A vice president of international operations oversees the Canadian division, the Japanese division, the European division, and the Korean division.
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Appendix 5 Figure 8.6 A Sample Line-and-Staff Organization
The chief executive officer is at the top. Directly reporting to the CEO is the plant manager. Three supervisors report directly to the plant manager, and each of the three supervisors have assembly line workers reporting to them. All of these employees are considered line personnel. Three staff personnel departments (human resources, legal, and marketing research) are shown on the chart between the CEO and plant manager but without directly reporting to any one individual.
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Appendix 6 Figure 8.7 A Matrix Organization
The president is at the top. Directly reporting to the president are the vice presidents of project management, manufacturing, marketing, finance, and engineering.
Each vice president has employees that report directly to them in a line structure. Three project managers report directly to the vice president of project management but are also shown as staff personnel to the other departments.
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Appendix 7 Figure 8.8 A Virtual Corporation
In the center is the core firm. Surrounding the core firm are the production firm, distribution firm, advertising agency, design firm, legal firm, and accounting firm.
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Appendix 8 Figure 8.9 Comparison of an Inverted Organizational Structure and a Traditional Organizational Structure
The organization chart in a traditional organization is shown as a pyramid sectioned from top to bottom in the following order:
Top management
Middle management
Supervisory management
Frontline workers
The organization chart in an inverted organization chart is shown as an upside-down pyramid sectioned from top to bottom in the following order:
Empowered frontline workers (often in teams)
Support personnel
Top management
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