Watch video: https://online.fiu.edu/videos/?vpvid=11632834-5144-4911-820c-335409384a9a
New Balance produces athletic footwear and apparel. The company is unique because it has manufacturing facilities in the United States as well as in Asia. Raw materials come from various places around the world, which causes different lead times for manufacturing in the U.S. plants.
This case discussion focuses on the companys supply chain management.

Discussion Topic 1: Define supply chain management in your own words based on the definition provided in the video case.
Discussion Topic 2: Describe the relationship between marketing and a well-managed supply chain based on the information provided in the video case.
Discussion Topic 3: Describe the role of supply chain management for New Balance and the challenges the company faces in its US operations according to the video case.