MKT358TMAJAN22.docx

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Even though Singaporeans and permanent residents enjoy free admission to all the museums managed by the National Heritage Board, many still have not visited the museums.

For this assignment:

Select and visit any one (1) National Heritage Board museums. The list is found in

Question 1

Analyse the museum you visited based on its current visitorship.

(20 marks)

Question 2

Assuming the role of a communications consultant engaged by your selected museum, formulate a campaign using any two (2) public relations and any two (2) promotion tools that will help attract local visitors.

The 4-month campaign is slated to last from March to end of June 2022, coinciding with the school holidays.

(80 marks)

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