How do pharmaceutical ads further contribute to medical racism that happens to black and women of color? How do these types of portrayals in advertisements (positive or negative) play a role in different medical scenarios? While these corporations will continue to advertise different drugs in order to improve their profitability, their ultimate goal should be the prioritize the consumer and the health of their patients. The industry must commit to marketing techniques that will not only ensure a better future and yet also an ethical one.