PESTLE Forces Guide

PESTLE Forces Potential Impact: Implication and Importance ● High (H)

● Medium (M) ● Low (L) ● Undetermined (U)

Time Frame: ● 6–12 months ● 12–24 months ● 24+ months

Type: ● Positive ● Negative ● Unknown

Impact: ● Increasing ● Unchanged ● Decreasing ● Unknown

Relative Importance: ● Critical ● Important ● Unimportant ● Unknown

Political Political factors determine the extent to which government and government policy may impact an organization or a specific industry.

✖ Economic Economic factors consider the various aspects of the economy and how the outlook on each area could impact your business.

✖ Social What is the population's growth rate and age profile? How is this likely to change? Are generational shifts in attitude likely to affect what you are doing? What employment patterns, job market trends, and attitudes toward work can you observe? Are these different for different age groups? What social attitudes and social taboos could affect your business? Have there been recent sociocultural changes that might affect this? How do religious beliefs and lifestyle choices affect the population? Are any other sociocultural factors likely to drive change for your business?

Lifestyles

Buying habits

Education level

Emphasis on safety

Religion and beliefs

Health consciousness

Sex distribution

Average disposable income level

Social classes

Family size and structure

Minorities

Attitudes toward saving and investing

PESTLE Forces Potential Impact: Implication and Importance Attitudes toward green or ecological products

Attitudes toward renewable energy

Population growth rate

Immigration and emigration rates

Age distribution and life expectancy rates

Attitudes toward imported products and services

Attitudes toward work, career, leisure, and retirement

Attitudes toward customer service and product quality

Technology Are there any new technologies that you could be using? Are there any new technologies on the horizon that could radically affect your work or your industry? Do any of your competitors have access to new technologies that could redefine their products? How have infrastructure changes affected work patterns (for example, levels of remote working)? Are there existing technological hubs that you could work with or learn from? Are there any other technological factors that you should consider?

Competing technology development

Innovation

Research funding

Replacement technology/solutions

Maturity of technology

Manufacturing maturity and capacity

Information and communications

Consumer buying mechanisms/ technology

Technology legislation

Innovation potential

Technology access, licensing, patents

Intellectual property issues

Global communications

PESTLE Forces Potential Impact: Implication and Importance

Inventions

New discoveries

Research

Rate of obsolescence

Manufacturing advances

Information technology

Internet

Legal Legal factors pertain to any legal forces that define business operation and compliance.

✖ Environmental Environmental factors concern the ecological impacts on business.

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