You will continue to write about the company you chose and the template from Week 1  and I have uploaded the pdf for week 1. Your submission should be approximately 2 pages long and use at least two credible resources. Research and make sure you read Chapter 12 in your book before reviewing the company’s website for information needed below: 

• The Marketing Mix
  • Product
    • Describe the products (goods and services) this company offers. Note: Large corporations usually have numerous products. If this is the case, you can narrow them down to one.
  • Price
    • Discuss the pricing strategy of the company – are they premium priced?  Value priced? Does the company offer a range of products covering various price ranges?  Example: Toyota sells economy cars and luxury cars.
  • Place
    • Explain how and where this company sells its products.
  • Promotion
    • What is the main brand (or brands)?
    • Briefly describe how this company advertises.
• Social Media Marketing
  • Identify and describe how this company uses social networks.
    • Example: Facebook, Twitter, YouTube.
• Conclusion
  • Summarize and provide your overall opinion of this companys marketing mix.
  • If you were the marketing manager, describe one change you would make to improve the marketing strategy.

• Resources for this report:

The companys corporate website is going to be the main source of information.

You should not copy/paste any parts of your report from a website on the internet.

Provide a citation for any information that is not your own. For example, if you tell how many employees a company has, then include a citation for this data to let your reader know where you got this information.