Marketing Plan


Answer the following areas based on the scenario in the attached document.

Any questions just ask and I will try to clarify as best I can. 


    Determine what problems your virtual business can solve and explain how you can solve them.
    Design and describe three unique virtual business products.
    Design and develop the brand of your products.
    Describe the product life cycle for each virtual business product.
    Determine the need for legal actions to protect your intellectual property, such as copyright or patent filings.
    Define the target market for each virtual business product.
    Develop a value proposition for each virtual business product.
    Explain how you will position your virtual business products relative to your competitors.
    Based on your overall company strategy and product value propositions, craft an inspirational story that will connect potential clients with your virtual business.
    Describe the distribution and logistics of the products for your virtual business. Emphasize how you intend on penetrating your target market. Explain what kind of placement is necessary to promote your brand and feature your products to your target market.
    Considering the promotion mix, create a promotion strategy for each virtual business product.
    Describe any key sales activities that you will use to build and maintain your sales pipeline.
    Explain the essential elements of the sales process (i.e., staffing, commissions, and quotas).
    Design a digital marketing strategy for your virtual business.
    Design a mockup of the website for your virtual business.
    Design an advertising campaign for your virtual business.
    Explain how you will turn your potential customers who express interest into paying clients.
    Conduct a competitive price analysis on each virtual business product.
    Create a pricing strategy for your virtual business products.
    Synthesize a minimum of three peer-reviewed, academic research resources to substantiate your critical thinking and to provide viable reasoning for your perspectives.
    Apply proper current APA style citation format.
    Use headings to segment the topics in your writing in order to create a flow of ideas for your reader.