Based on the “Purple Innovation, Inc.: The online to offline marketing challenge” case, respond to the following question:

Imagine that you are the Chief Marketing Officer (CMO) of Purple and the CEO asks you to devise a marketing communication plan to help generate offline sales at partner stores, such as Mattress Firm. While you may suggest multiple media to help accomplish the task, you know that digital/online marketing will continue to play a role. Develop a digital ad campaign to help drive traffic to partner offline stores. In doing so, please consider the following elements:
Who do you want to target?
What kind of message do you want to convey?
What kind of images/videos and text should be included?
Which digital platforms do you recommend running the ads on?
How will you assess the success of your proposed digital ad campaign?
NOTE: To get a sense of the digital campaigns Purple had been running in the past, please watch the videos described in Exhibits 1, 3, and 4 in the case (appropriate links are provided there).

There is a 2-page single space limit for your response.