Integrated Marketing Communications Plan on APPLE

Integrated Marketing Communications Plan on APPLE


You have been asked to produce a report.  It should contain the following:
    Appropriate coversheet (as attached in this document please ensure appropriate coversheet is attached to your assessment brief)
    Title Page, including the given title in full.
    Contents Page
    Main body, which should also be organised under appropriate headings.
    Appendices, which should be numbered.

this assignment should be about APPLE COMPANY (uk market)

craft an Integrated Marketing Communications Plan, paying attention to the MARCOMS planning framework of your chosen brand in relation to its:
–    Target Audience(s)
–    Marketing Objectives
–    Marketing Communications Objectives
–    Marketing Communications Strategies
–    Implementation Tactics
–    Media Schedule
–    Control
The Integrated Marketing Plan will allow students to craft a combined and continuous experience for consumers to interact with the brand.
Your report should attempt to meld all parts of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their corresponding mix of tactics, methods, channels, media, and activities, so that they all work together as a amalgamated force.

You are expected to demonstrate the process intended to guarantee that all messaging and communications strategies are consistent across all channels and are centred on the customer.


Your work should be word processed in accordance with the following:
    Font style, Helvetica Neue or new times roman font size 12
    1.5 line spacing.
    The page orientation should be portrait
    Margins on both sides of the page should be no less than 2.5 cm
    Pages should be numbered
    Your name [should/should not – delete as required] appear on the script.
    Your student number should be included on every page.