Topic: Hilton Hotels and Resorts

1- Market Analysis

A) Positioning the organization in marketplace

B) Points of Parity

C) Points of Difference

D) Market Size and growth

E) Target market and customers

F) Major Competitors and Participants

2- Recommendations

Strength and Weaknesses

Opportunities and Threats

Products and services

3- Long term goals and Objectives

4- Strategic options, analysis and Choice made

5- Action Plan

A) Forward and backward integration strategy

B) Horizontal Integration strategy

C) Market development, market penetration and product development- intensive strategy

D) Establishing Data- Driven organizational culture through supply chain integration and Active strategic collaboration

E) Reinvigorating organizational vision through code of conduct and Enhanced CSR Activity

6- Five-year pro-forma Operating Budget

7- Measurement and Evaluation of performance

A) Using financial outcomes as Key Performance Indicators

B) Using Balanced Scored Approach

C) Using Management by Wandering Around Approach

D) Using Enhanced Corporate Governance and organizational culture approach

E) Contingency plan and Corrective Action

8- Recommendation