Task

Include all details of the task, including:

· Individual task

· Read the case below. Discuss it while answering the first two bullet points, then answer the third bullet point:

· What advantages and disadvantages does the direct-to-consumer business model offer?

· How can companies such as Ace and Tate compete against brands with a consolidated offline presence?

· Describe the range of online marketing options that a company such as Ace and Tate has at its disposal

· The task should be submitted in word format

Formalities:

· Wordcount: 1000 to 1500 words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: TBA

Weight: N/A

It assesses the following learning outcomes:

· Outcome 1: Understand the rise and evolution of the concept and models of digital business

· Outcome 2: Analyze the development of competitive advantage through digital technology

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