crisis communication

British Petroleum following the Gulf Oil Spill
https://www.youtube.com/watch?v=Zlw1ANlaeWI&index=6&t=4s&list=PLj0jSqHa7PeHFDLXQM8xyvtlSdSW5hL2U
Watch this video.Answer: What did BP do wrong in responding/communicating to Gulf Oil Spill, and what would you recommend they do differently in the event of an oil spill in NY Harbor? 
If you are using the information outside the video please cite it.