Section B
Answer any ONE question. All the questions are equally weighted.
Write not more than 1500 words per question.
Question 1
An established supermarket chain from US is considering if it should enter Singapore via a joint venture instead of other options. What is your advice and why? Do you think the transnational strategy (Think Global, Act Local) makes sense in this scenario and why or why not? Your answer must refer to the concepts covered in class and consider the current situation.
Question 2
A Singapore-based food court business owner argues that offensive strategy must be used together with defensive strategy. Do you agree with this statement? Why or why not? What do you think are the main advantages/benefits and challenges facing the business in the pursuit of this approach? Your answer must refer to the concepts covered in class and take into account the current situation.