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Content Idea Proposal Assignment

You are asked to propose content ideas on social media platforms for an anti-bias education (ABE) campaign you worked on for your first individual assignment: strategic brief. You are particularly looking for pieces of content that will help it (1) create more campaign awareness for the targeted segments, (2) establish new relationship opportunities with the community, (3) emphasize its voice online, and (4) grow its online community.

You will need to propose certain content ideas for its three social media channels: Facebook, Twitter, and Instagram (Review the table as follows for sample ideas.). If you think some social media channels are not relevant to your campaign, you can propose content ideas for other social media channels (e.g., LinkedIn, Snapchat, TikTok). No matter what you choose, you should develop your ideas for three platforms, specifically:

  • Highlight the central idea (big idea) of your social media campaign.
  • Write two messages and copies for the content that will be shared on each designated platform (for a total of six messages).
  • Provide two sample, mock-up, images that are matched with the messages for each designated platform (for a total of six images).
  • Discuss what metrics you will use to analyze whether this content was successful or not.

Platform

Platform Characteristics

Content Ideas

Facebook

• Max character limit is 63,206, but posts that have 80 characters have the most engagement (Jackson, 2020).
  • Start an update with a question
  • End an update with a question
  • Create a list
  • Add a quote from an article, interview, feature, or event/speaker
  • Update with emojis
  • Use an image with text overlay
  • Attribute and tag other accounts
  • Provide a customized URL

Twitter

  • There is a 280-character limit, but options are available to add images, videos, collages, and tag users now.
  • You do not always have to use all 280 characters.
  • Place comments before headline
  • Place comments after headline
  • Commentary and quote of tweet
  • Place tweets inside the comments
  • Integrate multimedia
  • Conduct polls
  • Attribute with tag
  • Tag accounts in image or video

Platform

Platform Characteristics

Content Ideas

Instagram

  • Posts have a 2,200-character limit.
  • Use hashtags (no more than a few) to highlight the key words and communities you want to reach.
  • Tutorials
  • Micro-visual blogging
  • Giveaways and contests
  • Asking a question and probing for engagement
  • Features
  • Tips and tricks
  • Q&As
  • Historical features
  • Interviews
  • Updates
  • Behind-the-scenes
  • Storyboards (posts and Instagram Stories)

Resource: Zote, J. (2021, July 26). How long should social posts be? Try this social media character counter. Sprout Social. Retrieved from

Deliverables & Deadlines

  • Please submit an electronic copy of assignment to Blackboard (see Assignment Folder).
  • Due by 11:59 p.m. on April 15th (F).
  • All electronic copies must be made with the MS Word.
  • This assignment accounts for 100 points.

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