Review case study article “LeapFrog” with the following questions.

Case Study 1: Learning from LeapFrog

1. What is LeapFrogs business model?
1.    What are the particular benefits/value to customers that LeapFrog provides?
2.    Explain why these are useful for LeapFrogs key customer segments?

–    Wanted their brand to be perceived not as a toy company, but as a company people look to for learning solutions. (page 8)
–    Leapfrogs unique dual nature- as both Toy Company and educational company.

2. Analyze Mike Woodss process of discovering/developing his business model initially.
1.    Highlight key activities and events.
2.    Explain why these are useful for LeapFrogs key customer segments?

3. What have been the most important factor (List 3 important factor) for the on-going success for LeapFrog?
1.    Does these fit into the traditional key success factors of the industry, or do they help refine these industry factors as part of their business model?

4. What are the key insights (List 3 important key insights) from this case that can help inform you and your entrepreneurial career (such as about opportunities, process, and the success of your firm)