Assume that you are the Chief of Investor Relations (i.e. the Senior Executive in charge of interfacing with both institutional i.e. banks, mutual funds, etc., and individual investors. The Board of Directors, rank and file employees and other senior executives are all worried that investors will flee from the company and sell off their MERCK holdings.
Write a short “open letter” (to be published as a Wall Street Journal Page length advertisement) to all the shareholders to reassure them that selling off MERCK stock at this stage is not a good idea. And you are asking for their support in preserving their faith in the company’s stock and the company’s future.
for facts, formality, format, and brevity.