Any topic (writer’s choice)

Any topic (writer’s choice)

You have been in a learning mode about business topics for quite some time. Given the limitations on resources applying to all businesses, when a business plans, should it balance its attention between external and internal issues? If so, what actions can they take to implement that balance?
Please make sure to properly cite all sources using APA or MLA formatting. ISBN-13: 978-1305972544 to support paper