Any topic (writer’s choice)

Read the article, which highlights 3 important areas of focus for brands in the future:
Brand-Led Emotional Intelligence
Brand-Led Hyper-Personalization
Brand-Led Inclusion and Altruism
For each of the 3 areas above, identify one successful brand example. WRITE what the
the brand is doing in that area and why it is successful. (Do not use the examples in the
To clarify: one brand example* 3 areas a total of 3 examples. Probably one paragraph per an example is sufficient; total submission should be about one page.
Article link: