Essay: A companys leadership in the current crisis

Goals of this assignment:

To apply class concepts to examine how one company/industry is managing during this crisis.

Format: 2-3 page essay

Instructions:

Choose a company and explore how they are responding to the current crises. Explain their actions using concepts from the course. You may wish to talk about change/crisis management, leadership styles, SWOT, decision-making, engaging/incentivizing employees, etc. If you quote from the readings or the companys website, make sure to cite with quote marks and a footnote of the source.

Make sure to include a brief intro to the company and how they create value.

We are looking for your application of class concepts and your own ORIGINAL thought.