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For comparison, check out Kantar’s Brand Equity Model. What do you think? How does it compare?

KANTAR: Build Brand Equity.

“Validated against short and long-term sales, our Meaningfully Different Framework (MDF) measures your brand equity and helps you grow meaningful, different and salient brands. Easily incorporated into any research study, it helps you maximize volume and value share growth for your brands. With additional diagnostic measures and analysis it provides an understanding of the entire consumer decision-making process., from equity to market factors.”

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