You are a consultant hired by a company to evaluate its strategic competitive position in the industry. Choose a company from the following Web site:

You will evaluate the companys strategic competitive position by using Porters Five Forces model. Porters Five Forces model is an external model used to evaluate the competition in an industry and includes the following:

• Threat of new entrants
• Bargaining power of suppliers
• Bargaining power of buyers
• Threat of substitute products or services
• Existing industry rivalry

Apply the Porters Five Forces model to research on the company you chose and answer the following questions:

• Which of Porters Five Forces should be the highest priority and why?
• Which of Porters Five Forces should be a lower priority and why?
• What can the company do to maintain or improve its strategic competitive position?

Use the to complete the assignment. 

Deliverable Length:  3-5 pages (not including cover page and resource page)